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buzz Recruitment reports on 'What your Job Says About You', According to Google. We are apparently

Nov 21st 2016 8:11am

What your job says about you, according to Google – 27% of us are overpaid, 14% are rude and 6% are hot

A new data study has revealed precisely what people think of us, based on what we do for a living.

Based on Google autocomplete suggestions for 131 professions*, the results reveal a somewhat depressing – and sometimes funny – snapshot of how we perceive one another. The study, launched by Stormline to challenge negative job stereotyping, revealed:

  • The most common assumption about people – based on their job –  is that they earn too much or are unexpectedly rich. This applied to 27% of professions in the study
  • 18 professions (14%) are perceived as rude, the second most common stereotype
  • 10 (8%) professions are perceived as arrogant
  • Two professions were perceived as depressed (musicians and writers), two were perceived as hated (social workers and bankers), two were seen as grumpy (bus drivers and web developers) and one profession was perceived as old (flight attendants)
  • Attractiveness, or more specifically being ‘hot’, was the only positive stereotype that appeared frequently in the analysis.
  • The researchers, working on behalf of workwear brand Stormline, painstakingly recorded the top autocomplete results for queries about jobs that started with “why are…” and “why do…”.

    Most assumptions were about money

    Expensive Paid so much Earn so much Rich
    Anaesthetists Actors Bankers Bankers
    Builders Accountants Recruitment consultants Property developers
    Chiropractors Anaesthetists Refuse collectors Youtubers
    designers Train drivers Train drivers  
    DJs Tube drivers Tube drivers  
    Electricians Dental hygienists Accountants  
    Hair stylists Dentists Anaesthetists  
    Orthodontists Developers    
    Plasterers DJs    
    Plumbers MPs    
    Psychiatrists Orthodontists    

    The most common personality stereotypes were broadly negative.

  • Rude Arrogant Annoying
    Academics Developers Bloggers
    Bartenders Estate agents Journalists
    Baristas Electricians Recruitment consultants
    Bouncers Lecturers Salespeople
    Bus drivers Paramedics Students
    Chefs Physicists Youtubers
    Debt collectors Psychiatrists  
    Dental hygienists Surgeons  
    Dentists Academics  
    Hairdressers Bankers  
    Letting agents    
    Tattoo artists

Some were less negative

Hot Left wing/liberal
Dental hygienists Musicians
Bartenders Academics
Baristas Journalists
Fire fighters Professors
Flight attendants  
Tattoo artists


Some appeared to show a degree of concern

Mean Weird Crazy Grumpy Hated Depressed
Chefs Engineers Hair stylists Bus drivers Social workers Musicians
Landlords Fashion designers Office workers Developers Bankers Writers
Managers Musicians Therapists      
Orthodontists Writers


Dentists, designers, web developers, MPs, train drivers, DJs and even dental hygienists – for whom the average salary is just under £28,000**, just slightly over the UK’s average salary of £26,500*** – are perceived as overpaid or expensive, according to the data.


36 of the professions were of questionable importance.

Enough people have historically Googled ‘Why are *profession*’ for Google to offer it as an autocomplete suggestion. This applies to accountants, anaesthetists, baristas, beekeepers, bloggers, engineers, paralegals, project managers, researchers teachers and teaching assistants.

Rude and arrogant

18 of the jobs were stereotyped as rude and 10 were deemed to be arrogant – and it isn’t just those in prestigious roles – like bankers, academics and scientists – that we consider arrogant. Google suggested ‘arrogant’ for electricians, developers and even paramedics when typing in ‘Why are…’


Attractiveness, or more specifically being ‘hot’ was the only positive stereotype that appeared frequently. Good news for tattoo artists, musicians, firefighters, dental hygienists, bartenders and soldiers – all of whom are considered hot by Google.

Regan McMillan, Director of Stormline, who supply unisex wet weather gear to a range of industries, including engineering, forestry and fishing, explained the inspiration for the study:

"We did this research to see if perceptions of jobs could be making them unattractive to otherwise ideal candidates.

“The industries we work with all suffer from stereotyping and those stereotypes can put talented people off pursuing great careers in industries that need them.

“According to this study, engineers are boring and weird, farmers are poor and people in forestry have beards and wear check shirts.”

“Some of the stereotypes were funny, but if people truly think you need to be female to be a receptionist, or that lumberjacks really all have beards, there’s clearly an issue with inaccurate stereotyping and some of it is gender-driven.

“Previous research we’ve conducted has shown that 1 in 5 women would expect to be patronised if they worked in a male-dominated industry like engineering, where women represent just 7% of the workforce. This is just one of a number of invisible barriers to entry.

“With this research, we wanted to show just how ridiculous some of these stereotypes are.”

Cast Study – Genevieve Kurilec, commercial fishing captain

Genevieve Kurilec is a commercial fishing captain, she believes the more people in stereotype-busting roles, the better:

“In my experience women tend to be more safety conscious and detail oriented, which makes us an excellent asset to any crew working in a dangerous occupation.

“If you do your job, put in your time and take care of your vessel you will earn the respect of your fellow fishermen, gender notwithstanding.”



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